Willow & Jaden Smith Join Forces For New Gypsy Sport Campaign

Activewear line Gypsy Sport recently picked up both Willow and Jaden Smith for their latest campaign. The brother-sister duo were recruited to curate the soundtrack for the brand’s new SS 2016 collection visual. Directed by Greg Luna and Luxloop, the visual takes place in the Smith’s hometown area of Hollywood Hills and contains three short films featuring dancers Ty Wells, Clarys “The Era,” and Jess Hiestand. There’s stunning contortion and seamless choreography as all are seen flaunting exclusive pieces from Gypsy Sport’s AL LA DO collection.
According to Uribe in a recent interview with i-D, Jaden describes the song as “the feelings of freedom and wanderlust while driving down the Pacific Coast Highway of California.” Take a listen as you watch the interactive campaign video above.
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